Brand Camp visits Detroit
Puakea Olaisha Anderson
Special to the Michigan Citizen
DETROIT — Hajj Fleming, owner of Brand Camp University, in collaboration with Shawn Lee, an award-winning photographer, provided the city of Detroit a four-hour brand makeover. Fleming, a digital brand strategist, held a brand makeover session Jan. 19 at Ponyride in Corktown. 2013 marks the fourth year of Brand Camp for Fleming. The 41-year-old Roseville native brought together an intimate crowd of 15 Michiganders to learn how to brand themselves and their business.
“I came here to enhance my brand strategy,” said 28-year-old Flint native Musa Ali, a workshop participant. “Hajj has taught me to communicate a message to a target market.” Learning technology and becoming aware how to brand your business is very important to Fleming who seeks to help Detroit turn around its image.
“I want to be one of those people that is helping to be a change agent in Detroit to underserved markets,” Fleming told the Michigan Citizen.
Class began with attendees introducing themselves and explaining why they decided to learn how to expose and brand their business over coffee and bagels.
Fleming facilitated hands-on training by providing a huge sheet of paper to guests and instructing them describe their business in writing — their value proposition, revenue streams and attributes, among other things.
All were impressed by the exercise and the realization that there was a lot more research they needed to do for their business.
“I learned a lot more about branding and this class taught me to hone in to my passion and what I need to focus on,” Marlin Page said.
Fleming prides himself in becoming the leading authority in helping people connect technology to their business. “We have a lot of great ideas, but we look at someone else doing something and we think someone else is smarter or their ice is colder and it’s not,” he said. “It is just that they decided to execute the idea.”
The city of Detroit deserves a makeover and new ideas, according to the workshop participants. And Fleming, they agree, has shown a great effort in helping Detroit move toward being one of the nation’s greatest technological hubs.
“I am passionate about the city. We want to make sure we serve the city of Detroit and help reduce the technology gap that exists,” says Fleming. “I want to take the city to the next level.”
Classes for Brand Camp University start at $50.
For more information about Brand Camp University, visit www.brandcampu.com
Contact Puakea Olaisha Anderson at email@example.com