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‘Center of the Movement’ music video from ‘Rebirth of Detroit’ now released

J Dilla

J Dilla

DETROIT — The release of the new music video, “Center of the Movement,” is a new chapter in the legacy of the late J Dilla.  Hip hop icons 5 ELA and rising star Pierre Anthony appear on the newest single from “Rebirth of Detroit,” the latest album from J Dilla released on Ruff Draft Records.

The music video, directed by Steve Furay of Common Breath Media, shows the city of Detroit unified as the center of a new music and cultural movement. Organizers say this is nothing new for the Motor City,  which is recognized by the world as a cultural and musical powerhouse.

J Dilla, a prodigious artist, who accumulated a lifetime  of classic material before his tragic passing in 2006, continues to experience a growing global reputation as one of the greatest music producers of his time.

5 ELA is one of Detroit’s most exciting groups with their highly anticipated new album, “Global Warming 2022,” scheduled for release in 2013. The group’s latest music video, “Salute,” is a 15-minute experimental short film also directed by Furay.

Mudd of 5 ELA says the “Center of the Movement” video “is a powerful expression of what a love movement is meant to be. With historical artifacts displayed from Detroit’s and the world’s music history, it gives a new meaning to the Renaissance City Detroit is known for.”

Director Furay has created several music videos for 5 ELA through his company Common Breath Media, as well as the online video series 5 ELAvision. He is also a contributing writer for The Michigan Citizen, writing stories about the city’s hip hop community and its role in helping Detroit develop a revitalized art and media economy.

The video was created as a cooperative economic project, directly aimed at promoting all of the performing artists and the companies represented in the production, including Ruff Draft Records, 5e Gallery, Black History 101 Mobile Museum, Nandi’s Knowledge Cafe, Spectacles, and Common Breath Media.

A special introduction was also filmed for the music video, featuring words from Detroit’s internationally celebrated poet jessica Care moore, Paradise Gray of X-Clan, Omari King Wise, Duminie DePorres and Khalid El-Hakim, with an original score from Black Bethoven.

The video also serves as promotion for the new book “The Center of the Movement: Collecting Hip Hop Memorabilia” from Khalid El-Hakim, owner of the Black History 101 Mobile Museum. The book features interviews and essays by Professor Griff, KRS One and Paradise Gray of X-Clan, as well as rare memorabilia from the archives of the Black History 101 Mobile Museum. The book will be published by Moore Black Press, owned by Detroiter jessica Care moore.

The video shows pieces of 5 ELA’s history through memorabilia held by the Black History 101 Mobile Museum, including images of founding member Proof of D12, a flyer for a classic 5 ELA show with Eminem as a guest opener, and a copy of the classic J Dilla EP “Yesteryears”.

“The material objects of hip hop are created, used and often discarded,” says Khalid el-Hakim. “After 40 years of a movement, that many people did not think would last, there is evidence in vast materials.”

DJ LaJedi, official Starfleet DJ,  believes the effort brings Detroit hip hop music back to the city’s Motown soul roots.

“For 40 plus years, the city’s hip hop culture has been nurtured in the womb of a musical Mecca, Detroit,” says LaJedi. “The innovative tradition of Detroiters in music (or) entreprenurial, spiritual, educational and lifestyle arts has been the spark that keeps our fires lit throughout our celebratory (but) extremely challenging cultural story.”

 

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