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United Way campaign depicts ‘the next Dan Gilbert’

United Way billboard

United Way billboard

DETROIT – The United Way for Southeastern Michigan’s new ad campaign uses local public figures to promote youth services.

Billboards along I-94, I-75 and M-10 depict a young Carmen Harlan, Kid Rock and Dan Gilbert, respectively, for the Running a Workforce campaign, created as a way to “foster teambuilding while helping your employees give back to the community.”

Others depicted in the billboard ads are: Prince Fielder, Austin Jackson, Mitch Albom, Gilda Radner, Henry Ford, Matthew STafford and Steve Yzerman.

United Way billboard

United Way billboard

See additional ads here: http://liveunitedsem.org/pages/campaign-resources

 

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